The search engine optimization is the process of enhancing a website to make it appear higher in the search engine. As most of the traffic is received by the top 5 results in the search engine, web owners tend to try and get their site somewhere in this area. In an attempt to do so, proper SEO is critical which is determined by two sections namely on-page and off-page. On page SEO is among the parts that are often overlooked and people are unaware of its importance. Many of them don’t even know what is on page SEO and how to do it the right way.
What is on page SEO?
The on page SEO is a process in which web owners tend to optimize all pages on their website in such a manner that they get high ranking individually in SERPS. It has technical aspects (such as titles, descriptions, URLs, etc. that we will talk about further below) and the content you post on the site does also play a crucial role. Keep in mind that while doing the on-site SEO, you are aiming to speak the language of search engines which help crawlers in better understanding what you have posted on your website and rank it according to the relevancy. There are a number of things that you need to take into consideration while doing such sort of SEO.
Content is at the top
A website that has excellent material which is useful for the readers has the ability to go viral even without any SEO. A site with bad content on it is unlikely to survive even with the help of SEO. And when you combine lavish content with smart search engine optimization, things get better for your site.
First, keep in mind that you must not copy paste content from any existing site. Even if you have written an article and published it somewhere on the web, you should avoid posting it again on your site. What you are posting has to be unique. While you upload images and videos, adding text is always a great thing. People usually post info-graphics or videos, but they forget to add a description to it. Still add text to accompany anything that you are going to post.
The content you post will be read by the visitors. If it is not useful for them, they are likely to close it within a few seconds. As a good blogger, it is something unwanted. Therefore, always post an article that is helpful for your visitors.
Always conduct appropriate keyword research before you add content to your site.
A question that people often ask is about the length of the article. The lengthy reports are likely to rank better as compared to the short pieces. Another commonly asked question is about how often a person should post. The latter depends on your strategy. Prefer quality over quantity.
Optimizing the article that you post
When we talk about what is on page SEO, no discussion is complete without mentioning the optimization of articles. There are three primary steps in optimizing the material that you post on your site. It includes the optimization of page titles, descriptions, and formatting.
When the search engines go through your content, they check up for various things including the page title, description, headings, and the content that is present in it. They are attempting to understand what you carry on your webpage. However, the off-page SEO including the domain authority, competition, etc., also plays its role here. Looking at all this, they will assign the position to your page in their index.
First of all, start by enhancing the page title. It should be unique for each page on your site and must be helpful for crawlers as well as for the traffic to understand what your page is all about. Therefore, always write a comprehensive title.
Then comes the description, which is shown to the visitor in the snippet. It can be up to 150 characters long and again this should be different for every page. It can be taken as the advertisement banner for your page which should be a call to action.
Lastly, we have the formatting which starts with the title assigned by h1 tag and subheadings referred by h2. The critical sections of your article must be standout, and you can use mark, bold, underline, and italic for this purpose.
As you post images, they have to be original. If you are displaying an image from another website, mention the source in the caption. Always use images that are smaller in size and must place the ALT tags as image description. Then, the filename must be comprehensive too. Try using a CDN for delivering content to your site to end users.
The structuring of URL on your website is also an important aspect of on-site SEO. You can split your URL into different parts before displaying it on the site.
Start off with the permanent link that is perhaps your domain name too. Keep your URL less than 255 characters and using hyphens as a separator instead of underscores or other symbols is also recommended.
After the domain name, you should place the category. There can be more than one categories on your site. Therefore, ensure that the right category name comes after the domain.
After that, you can have your page-title.html. Do note that people tend to add breadcrumb. If you are not adding it to the URL, you should put it somewhere on the page where it is visible to the visitor.
Lastly, use a sitemap as it will aid the user in navigating through your site.
Lastly, guiding you through what is on page SEO, we will talk about internal linking. It is where you take the relevant text and anchor it to another page on your website. For example, you are writing an article about SEO, and you have detailed articles about on-page and off-page SEO on your site, add an anchor to both keywords which will take users to the associated pages where they can find further information. While you are doing it, avoid overlinking and do not only use keywords for the internal links.
If you are using wordpress CMS, We suggest you to use free version of Yoast SEO Plugin. It will tell what to do on the page.