What is SEO? Learn SEO & Go Viral

Today, we keep on hearing about search engine optimization and how vital it is for the websites of modern day. The time is long gone where there were only a few websites and limited search results for the queries that you would type. Nowadays, there are millions of sites on the internet that may address a similar issue in multiple ways. Therefore, the SEO is now more meaningful and more important that it was ever before. Being an unfamiliar person to search engine optimization, you may like to know what is SEO, how it works and what you can do to make your website rank better in search results. Here is everything that you need to know.

What is SEO?

SEO is an abbreviation of Search Engine Optimization which is a process based on a particular set of rules used by bloggers and site owners to optimize their site and rank it in search results. It also enables a person to enhance the quality of the site and make it more user-friendly, fast and easy to move around.
We can also consider SEO as a framework because there are different rules that you need to follow. While you are working on the topic, you will have to proceed through multiple stages before you finally rank your site.

SEO is an abbreviation of Search Engine Optimization which is a process based on a particular set of rules used by bloggers and site owners to optimize their site and rank it in search results. It also enables a person to enhance the quality of the site and make it more user-friendly, fast and easy to move around.
We can also consider SEO as a framework because there are different rules that you need to follow. While you are working on the topic, you will have to proceed through multiple stages before you finally rank your site.

The importance of SEO
importance of SEO

Previously, the bloggers were not much concerned about the search engine optimization of their website and most of the people did not have an answer to what is SEO. It was because there had been only a few sites and there was not much traffic on the internet. Today, we have millions of people browsing web each day and querying the search engines according to their needs. Considering this, with all the data and sea of sites on the internet, search engines identify a specific algorithm through which they crawl the website. Therefore, you need to optimize the website and rank it on the top page.


  1. Most of the people who search for something end up on one of the top 5 suggestions that are provided by the search engine. Therefore, to have more traffic on your site, you need to rank it among one of the top 5 results which are only possible with appropriate SEO.
  2. People think of SEO as a practice to rank sites higher in search engines. In fact, it is something that makes the website more user-friendly and increases the usability of it.
  3. People browsing on various search engines rely on the results that they provide as they trust on them. Therefore, if your site is among the top results, it is no surprise that your site’s trust will go one step ahead.
  4. According to stats, the SEO is a significant element for the people who want a prominent social promotion of their site. If your site is listed among the top results in Google or Bing or Yahoo, people are likely to share it with their fellows on social media such as Facebook, Google, Twitter, etc.
  5. SEO is also necessary if you want to ease the functionality of a gigantic website. The sites that are big tend to have a lot of data in them. Looking at that, the developers need to do something which can enhance the performance of their site. SEO helps them in this part of the web running as well.
  6. If you are a business or an online store looking to sell stuff online, it is no surprise that several other sites are acting like the competition for you. To outnumber all those sites, you need to do SEO the right way to come at the top, dominate the search result for relevant keywords, and get more traffic which will ultimately boost your sales.

Diving deep into the SEO

There are a lot of people who want to have an in-depth knowledge of what is SEO. The topic is pretty broad, and you just cannot supply all the necessary expertise in one sitting. However, we’ll try our best to cover as much as possible here.

Consider typing something in the search bar of Google, Yahoo, and Bing and hit enter. 123, there you have it; the results of a search query that you entered. But in truth, it is never that simple. There are complicated algorithms defined by search engines that work to display the results presented to you. The order in which the site appears in front of you is categorized carefully considering some factors. The algorithm takes a look at your website, read several things to determine the required information before allocating it a spot in the search results.

The SEO is a dynamic process that works consistently to enhance your site and make it appear higher in rankings. There are two main stages in which we can break the basics of search engine optimization. The first is on-page SEO and the second is off-page SEO.

On-page SEO

Talk about what is SEO and how to start doing it, the search engine optimization beginners can start with the on-page or the on-site SEO. There are certain fundamentals that you need to work on.

It begins with the page titles and description. The page should have a unique and catchy title with the keyword included in it. It has to be short and must give a clear picture of what your content consists of. The title is the first impression, and it let user understand what he is going to read on the page.

Then comes the description which is also referred to as the critical Meta tag. It is providing the users and search engine bots and insight of what your page is about. It can be taken as a summary of your content. The google may display the meta description of your page in the snippet and can also use it as a part of the content on your page. When writing the description, keep it unique of all pages and products. Make sure that the size does not exceed 150 characters limit. Do not repeat the title in the description and also avoid adding too many keywords. Consider metadata as the advertising phrase of your page.

Another thing that many people overlook is the structure of URL. It should be comprehensive and as per the title of your page.

Make it sure that you have breadcrumb on all internal pages. It is a navigation link set which helps the user to browse through your site quickly.

Then it comes the internal linking which should be done carefully by anchoring text to the relevant article on your page. The links should be used for user and understandable for search engines. Avoid over-linking pages and prevent the usage of phrases like ‘click here.’

Moreover, the usage of headings, from h1 to h3, 404 page, image optimization, page speed and similar other factors count for the on-page SEO.

Off-page SEO

While talking about what is SEO, we must not forget the off-site optimization. Off-page SEO is more about building links to your page. It comprises of social media, link building, social bookmarking, etc. It impacts the overall ranking of your site, the rank of your page, and the exposure of your website. The primary purpose of off-page SEO is to build links to your site.

The link building process can be hectic, and it gets tough to find appropriate backlinks. Commonly, people turn towards the blow directories such as yellow pages, forum signatures as they are commenting on them, and comment links that are also a part of the forum signatures concept. Some people go a step ahead and write articles or get them written by the experts to post it in various article directories from where you can get a link or two back to your website. Moreover, the shared content directories, link exchange schemes, and things like that. However, experts recommend that it should be avoided as building artificial links may result in penalties from search engines.

Apart from the above-listed stuff, you can go to the social media. It is also accountable for off-site SEO, and as you think about it, the link building is being done here too. Although most of the links you get from social media are “nofollow” (such links are not or just a little credible considering search engine algorithms), yet you must not overlook its importance. Proper configuration of your social media and appropriate campaigning can boost the SEO too.

Lastly, the social bookmarking is another, relatively new thing, that is roaming around. Consider the topic you are working on and head over to sites like Reddit, StumbleUpon, etc. and promote your content there.

Conclusion

So, this is all about what is SEO and how you can start doing SEO for your website. As for the end note, the search engine optimization is a requirement for any website that is looking to operate at its peak in the modern era. It provides you a higher ranking and drives more traffic to your site that you can use as per your liking. Do note that the priority of your website should be helping out the traffic that lands on the page.

Leave a Reply

%d bloggers like this: